PR Counsel, Los Angeles
Geneva has been with newsPRos since 2007. Her experience as a reporter gives her an insider’s perspective on what it takes to capture the media’s attention. While handling general media relations matters for newsPRos’ clients, Geneva has developed expertise in insurance, labor and employment, real estate, women’s issues and diversity. The results have included articles in USA Today, The LA Times, Los Angeles Daily Journal, National Law Journal, Law 360 and the Houston Chronicle among hundreds of other publications.
Geneva was a public relations writer for First 5 LA, a California child-advocacy organization. Earlier, she was a reporter for more than 10 years, including for California’s largest legal daily newspaper, the Los Angeles Daily Journal. As a reporter at a daily newspaper in Texas, she and her colleagues were nominated for a Pulitzer for team-coverage of the deadly collapse of the Texas A&M University bonfire. Her byline has appeared in many mainstream publications including the Wall Street Journal, Dallas Morning News, and Los Angeles Times.
Geneva has a degree in communications with an emphasis on print media from Stephen F. Austin State University in Texas. She is on the advisory board of PATH (People Assisting the Homeless), a nonprofit whose mission is to break the cycle of homelessness through self-sufficiency.