Lawyers effectively represent clients in courts of law and newsPRos provides media strategies to support lawyers and their clients in the Court of Public Opinion ---- a venue with as much, if not more, impact on a company or issue than a courtroom decision. Litigants on both sides are increasingly sophisticated in their use of traditional and social media to argue their case and attack their opponents, but these same communication tools and strategies can also be used to respond to and mitigate any reputational damage associated with the litigation.
Our experience includes implementing communications strategies for lawyers and their clients before, during and after trial. We work directly with the legal team to insure that messaging is consistent with trial strategy. We help clients shape and manage public perceptions, whether the litigation involves a corporation, individuals, a class of plaintiffs or other high-profile criminal, civil or celebrity plaintiffs or defendants.
newsPRos manages all of the communication aspects of litigation from identifying and prepping key editors and reporters before trial to keeping them informed through the outcome. We keep journalists engaged and up-to-speed. Our expertise extends to creating specific media messages aligned with your litigation goals and objectives, providing media training for key spokespersons, developing and disseminating information to reporters and bloggers, engaging with social media as needed and following up to insure accurate reporting so your message is heard. We help clients identify and reach key audiences -- internal and external to their organization -- from employees, to trade associations, analysts and the media and social network.
Considerable recent evidence shows that media coverage of litigation has multiple effects, from influencing prospective jurors to inflating or deflating corporate stock prices, de-railing or strengthening pending mergers and deals, and impacting the public’s purchasing behaviors. newsPRos is experienced in helping clients manage the impact that extrajudicial communication has on all aspects of their business.
newsPRos’ ability to work with the legal team in implementing strategy is greatly enhanced by our almost three decades of working with lawyers, law firms and legal issues and the fact that newsPRos’ President Jamie Moss is a lawyer. She understands the nuances, pressure points and risk factors of litigation and she speaks the language.
If you wouldn’t think of going into a courtroom without a great lawyer, you shouldn’t venture into the Court of Public Opinion without newsPRos. That’s where newsPRos is your litigation ally.
Read here about the largest employment discrimination trial in U.S. history and how newsPRos supported the plaintiffs’ legal team throughout the case.